Guangdong Peanut Group Co., Ltd.

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Chichao Group
System Chichao Cloud. Omni-channel ecosystem cloud platform Title: How do e-commerce companies make users willing to spend more
For e-commerce companies, consumers are more Focus on service, not just price.
According to the survey, new drivers of e-commerce growth are gradually taking hold. The main potential growth themes include: the continued increase in the penetration rate of online shopping in low-tier cities, the great enrichment of online shopping categories, the flourishing of social shopping, and cross-border shopping. Complementary integration of overseas e-commerce and domestic channels. At the same time, the momentum of service development is improving.
Six major trends in China’s e-commerce market and services:
Trend: The total online shopping volume in low-tier cities has exceeded that of first- and second-tier cities, and the gap is still widening
Low-tier cities (third- and fourth-tier and The online shopping activity of the following cities) is no less than that of first- and second-tier cities, and some even surpass it. In 2017, the total online retail sales in lower-tier cities caught up with first- and second-tier cities for the first time, and the number of online shoppers was more than 10,000 in first- and second-tier cities.
Trend: Social media has become a new driving force for online shopping demand
More and more channels have made social media a new driving force for online shopping demand. The latest trend is that social media not only influences consumers’ purchasing decisions but also guides consumers to purchase directly on these platforms.
Trend: Cross-border e-commerce supplements domestic product sales
More and more consumers are keen on overseas shopping. For example, consumers in first-tier cities prefer high-end imported health products (such as nutritional products, medicines and medical supplies) that are not easily available locally, while in second-tier cities luxury goods (such as luxury bags and watches) account for the largest proportion of cross-border overseas shopping.
Trend: Travel services are very popular
Nearly 80% of the digital consumers surveyed have traveled in the past year and are increasingly relying on the system. Surveys show that % of consumers across the country purchase travel services, and in first-tier cities the figure is as high as %. It can be said that travel is the most popular among all types of services.
Trend: Strong price subsidies promote the rapid development of catering services. Consumers’ expectations for quality and experience are also increasing
Surveys show that catering services have strong growth momentum. Convenience and strong price subsidies are their winning factors in consumption. There are two main reasons for this. The performance of first- and second-tier cities is more active. % of consumers have used catering services. Compared with third-tier and lower-tier cities, this proportion is only %.
Trend: The popularity of mobile travel services (Uber, Didi, etc.) has reduced the number of private cars on the road
This type is especially prevalent in first- and second-tier cities: the penetration rate in first-tier cities reaches % and in second-tier cities %. Mobile travel services have also changed people's willingness to drive.
Internet coverage and e-commerce penetration in lower-tier cities are still low, and the e-commerce market for some goods and services still has great potential to be tapped. Even consumer goods companies in first- and second-tier cities and in highly accepted commodity categories such as clothing and food still have great potential. On the one hand, they can improve their products and services and optimize customer experience; on the other hand, they can make full use of social channels to influence consumers' purchasing decisions.
In addition to low price, convenience and high-quality experience, services can not only win over users but also make them willing to spend more. Only by responding to consumer concerns while creating new levels of value can service providers create a sustainable business model for mass market acceptance.
Chichao Group uses the omni-channel ecosystem cloud system to help companies build their own brand e-commerce platforms. At the same time, we use our rich experience and resources to provide operational services and technical support to customers entering the e-commerce field.